Internet Marketing

Internet marketing involves marketing products or services through the Internet. The expansion of the Internet has brought media to a global audience. The interactive nature of Internet marketing results in instant responses and is unique to the medium. Internet marketing has broader scope than traditional media because it includes advertising through Internet web pages, email, and other wireless media. Additionally it includes a digital management system of customer data. With the help of the Internet, interactive marketing ties together creative and technical aspects including design, development, advertising, and sales. Internet marketing also concentrates on the placement of media at different stages of the engagement cycle of a consumer. Advertisements are visible through search engine marketing (SEM), targeted banner ads on specific websites, email marketing, and Web 2.0 strategies. Pay-per-click Pay-per-click (PPC) is an Internet advertising model used on websites, where advertisers pay the site host when a visitor clicks the ad. When dealing with search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click instead of a bidding system. Cost-per-click (CPC) is the amount of money an advertiser pays a search engine company or other Internet publisher for a single click on its advertisement that brings one visitor to its website. AdWords AdWords is the flagship advertising product of and main source of revenue for Google. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program has local, national, and international reach. Text advertisements on Google are short, and typically contain of a single title line and two content text lines. The Interactive Advertising Bureau determines the different standardized sizes that image advertisements are. Advertisers specify words related to their products or services that trigger "sponsored links" on the Google search engine results page. The order that paid listings or "sponsored links" appear in depends on pay-per-click bids by other advertisers and the "quality score" of all the ads shown as the result of a given search. To calculate the quality score, examine the history of click-through rates, the relevance of ad text and keywords, the account history of an advertiser, and other relevant factors as determined by Google. Google then uses this quality score to set a minimum bid amount for advertised keywords. The minimum bid takes into account the quality of the landing page, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. However, Google has released a list of full guidelines for websites, the precise formula and meaning of relevance, its definition remains partly a secret only known to Google, and the parameters it uses can change. Social Media Marketing Social media marketing describes the use of social networks, online communities, blogs, wikis, or any other online collaborative media for marketing, sales, public relations, and customer service. Common social media marketing tools include: Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut, and YouTube. In the context of interactive marketing, social media refers to a collective group of users who publish their own content, not by the employees of the web company. Social network marketing or social level marketing is an advertising method that uses social network services to increase web presence. This type of marketing involves everything from advertising directly on social networking sites, to developing and implementing viral marketing campaigns that spread across the web, through email, and by word of mouth, to creating niche market social networking sites focused on the product of service advertised. Many social media permit and encourage companies to create a profile. For example, on Facebook companies can create "pages" where users can become fans of the company, its products, and services, etc. Companies sometimes invest in Internet presence management, which includes social network marketing.

Legally Mandated Treatment

Often the criminal justice system can apply legal pressure to encourage offenders to participate in drug abuse treatment; or judges can mandate treatment through a drug court or as a condition of pretrial release, probation or parole. A large percentage of individuals admitted to drug abuse treatment cite legal pressure as an important reason for seeking treatment. Most studies suggest that outcomes for those who are legally pressured to enter treatment are as good as or better than outcomes for those who entered treatment without legal pressure. Those under legal pressure also tend to have higher attendance rates and to remain in treatment for longer periods, which can also have a positive impact on treatment outcomes.

Offender Risk Factors

Often, drug abusing offenders have problems in other areas. Examples include family difficulties, limited social skills, educational and employment problems, mental health disorders, infectious diseases and other medical problems. Treatment should take these problems into account, because they can increase the risk of drug relapse and criminal recidivism if left unaddressed.
Stress is often a contributing factor to relapse and offenders who enter society after incarceration face many challenges and stressors, including reuniting with family members, securing housing and complying with criminal justice supervision requirements. The daily decisions that most people face can be stressful for those recently released from a prison environment.
Other threats to recovery include a loss of support from family or friends. Drug abusers returning to the community may also encounter family, friends or associates still involved in drugs or crime. These people may entice the individual to resume a criminal and drug using lifestyle. Returning to environments or activities associated with prior drug use may trigger strong cravings and cause a relapse. A coordinated approach by treatment and criminal justice staff provides the best way to detect and intervene with these and other threats to recovery. In any case, treatment provides the skills necessary to avoid or cope with situations that could lead to relapse.
Treatment staff should identify the unique relapse risk factors of every offender and periodically re-assess and modify treatment plans as needed. Generally, continuing or recurring drug use during treatment requires a clinical response by either increasing the dosage or level of treatment or changing the treatment intervention.

Encourage Daily Physical Activity

Like adults, kids need daily physical activity. Here are some ways to help kids move every day:
Set a good example. If a child sees an adult that is physically active and that it is fun while doing, he or she is more likely to be active throughout life.
Encourage children to join a sports team or class, such as soccer, dance, basketball or gymnastics at school or at a local community or recreation center.

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